Our Core Offerings
Whether you need ongoing HR leadership, support for a specific project, or guidance as a founder, we offer tailored solutions for every stage of growth.
Fractional HR Leadership
Hands-on executive HR support for beauty brands that need strategic guidance without a full-time hire.
We stabilize the people side of the business - from compliance and operations to hiring, coaching, and team structure - so founders can focus on growth.
A calm, steady partner who thinks like a CEO and moves your team forward with clarity.
Project-Based HR Consulting
Targeted, high-impact projects designed to solve your most urgent people challenges.
Whether you need a roadmap, role clarity, an audit, new processes, or organizational structure, we bring deep beauty-industry expertise and clear, actionable solutions.
Ideal for brands in transition, preparing for scale, or needing immediate HR support.
Advisory & Leadership Coaching
Strategic advisory and 1:1 coaching for founders, emerging leaders, and HR professionals.
We help you navigate tough decisions, grow your leadership style, strengthen communication, and build teams that thrive.
Support that brings confidence, clarity, and grounded decision-making, tailored to the realities of growing beauty brands.
About Us
Evolution Consulting is led by Melissa Sodano, Chief Human Resource Officer & Growth Strategist known for helping beauty brands scale with clarity and confidence.
Melissa brings nearly 25 years of HR leadership experience, including a decade at Paula’s Choice as VP of Global HR, where she supported the company through global expansion, organizational transformation, and its acquisition by Unilever. Her approach blends strategic insight with calm, grounded partnership that helps founders and teams thrive.
Evolution Consulting supports beauty brands at every stage of growth. From fractional HR leadership to project-based support and founder advisory, we create people systems that are intentional, scalable, and aligned with the vision of the brand.
At the heart of our work is a simple belief: strong people foundations unlock the next chapter of business growth. We help founders build the structure and confidence they need to lead well and scale with purpose.
Founder
Skincare Brand
Melissa helped us take HR off my plate while protecting the culture we’d worked hard to build.
Her guidance brought confidence at a critical stage of growth.
Paula Begoun
Founder, Paula's Choice
Melissa was a trusted partner in every strategic initiative we undertook.
She combined keen insight with sharp problem-solving, consistently moving the business forward.
Her integrity and respect built trust across the company.
The compassion and kindness she brought to every interaction made working together not only effective, but a genuine pleasure.
Coaching Client
Anonymous
Melissa’s coaching helped me build real confidence and clarity during a pivotal stage of my career. I walked away with a stronger sense of self-trust and the ability to move forward intentionally, instead of second-guessing every decision.
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